Search engines, particularly Google, update their algorithms frequently – sometimes daily. However, major updates significantly affecting SEO typically occur several times a year. These updates may target areas like content quality, page speed, mobile-friendliness or backlink quality.
Staying informed about these changes is crucial, as they can impact your website’s rankings. Partnering with an SEO agency helps ensure your strategy adapts to these updates, keeping your website optimised and competitive in search results.